Cookie Banners

Cookie banners are regulated under the ePrivacy directive. In order for a company to legally set a cookie or another tracking technology on a user’s device, it first needs to obtain valid consent. As recently clarified by the CJEU in its Planet49 decision, such consent can only be valid if it meets the stringent requirements of consent as defined under the GDPR. noyb is investigating the way cookie banners are implemented online and whether the choices users make are respected in practice.

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