Political Microtargeting, Manipulation & Tracking

Ever since the Cambridge Analytica affair was uncovered and reports on foreign governments trying to influence democracies with online trolls were made public, the use of personal data to manipulate the political views of users became a highly discussed topic. Microtargeting allows political players to target very different messaging to different people, making a common political discussion impossible.

While other data protection matters may mainly be a personal issue, such manipulations can reach a huge societal impact, no matter if you use a service or not.

noyb relies on the strict requirements of the GDPR concerning the use of special category data like political views in order to restrict political parties, platforms and advertisers from targeting users based on their political views.