Offline Purchases

Online tracking is only a part of the problem. Imagine if advertisers could see what you do and buy in physical stores. Apparently, a big tech corporation is buying “anonymized” data-sets from credit card service providers to improve the quality of its online advertising campaigns. In theory, this would be acceptable as anonymous data is not personal. However, this anonymity has yet to be verified.

Project lead: Stefano Rossetti

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