Many companies take advantage of the digitalisation of their services and collect far more data about their customers than necessary. Very often it is impossible to complete a transaction online without being forced to register an account with the service provider. noyb decided to investigate selected business models and their practices in light of the GDPR ‘data minimisation’ principle, which provides that controllers should not have more personal data than they need to achieve their purpose. With this project we aim to change the “forced accounts” culture in selected industry sectors and put an end to the excessive data processing.
Project lead: Alan Dahi