noyb Blog | Updates

Netflix, Spotify & YouTube: Eight Strategic Complaints filed on “Right to Access”

jan 18, 2019

A test by noyb shows structural violations of most streaming services. In more than 10 test cases noyb was able to identify violations of Article 15 GDPR in many shapes and forms by companies like Amazon, Apple, DAZN, Spotify or Netflix. noyb has filed a wave of 10 strategic complaints against 8 companies today.


Quick Links:

Press Releases (PDF) & Free Graphics, Documents and Pictures (ZIP)

Online-Guide: How to make an access request? (Link)

Copy of complaints (Link)


Right to Access. Under the new General Data Protection Regulation (“GDPR”), users enjoy a “right to access”. Users are granted a right to get a copy of all raw data that a company holds about the user, as well as additional information about the sources and recipients of the data, the purpose for which the data is processed or information about the countries in which the data is stored and how long it is stored. This “right to access” is enshrined in Article 15 GDPR and Article 8(2) of the Chart of Fundamental Rights.


Eight out of eight violations. noyb (a European non-profit organization for privacy enforcement) has put the law and eight online streaming services from eight countries to the test – but no service fully complied. In eight out of eight cases, noyb has filed formal complaints with the relevant data protection authorities today. All major providers even engaged in “structural violation” of the law, says Max Schrems, Director of noyb.

Structural Violations. While many smaller companies manually respond to GDPR requests, larger services like YouTube, Apple, Spotify or Amazon built automated systems that claim to provide the relevant information. When tested, none of these systems provided the user with all relevant data.

Max Schrems, director of noyb: “Many services set up automated systems to respond to access requests, but they often don’t even remotely provide the data that every user has a right to. In most cases, users only got the raw data, but, for example, no information about who this data was shared with. This leads to structural violations of users’ rights, as these systems are built to withhold the relevant information.”

DAZN and SoundCloud simply ignored the request. While all other streaming services have provided some response to the request of users to access their data at least, the UK sports streaming service “DAZN” and the German music streaming service SoundCloud have not even responded.

Missing Information & Incomprehensible Raw Data. The rest of the streaming services provided at least some raw data in response to the access requests. However, these responses were lacking background information, such as the sources and recipients of data or on how long data is actually stored (“retention period”). In many cases, the raw data was provided in cryptic formats that made it extremely hard or even impossible for an average user to understand the information. In many cases certain types of raw data were also missing.

10 Complaints filed today. noyb has filed complaints with the Austrian Data Protection Authority ( against 8 companies, on behalf of 10 users today. The Austrian authority will have to cooperate with the relevant authorities at the main establishment of each streaming service. As GDPR foresees € 20 million or 4% of the worldwide turnover as a penalty, the theoretical maximum penalty across the 10 complaints could be  € 18.8 billion.

Transparency is a Corner Stone. The right of access is a cornerstone of the data protection framework. Only when users can get an idea of how and why their data is stored or shared they can realistically uncover violations of GDPR and consequently take action.

Everyone can make a request. Every user has the right to get a copy of his or her data and to receive additional information. Usually users can fill out a form or send an email to most services. noyb has collected the links and forms for major streaming services on its webpage for everyone to use.

noyb gets privacy on your phone. Article 80 of the GDPR foresees that data subjects can be represented by a non-profit association, as individual users are usually unable to file the relevant legal complaints. In this case all ten users are represented by the non-profit organization noyb. Schrems: “noyb is meant to reasonably enforce the new law, so that the benefits actually reach the users.”

Funding still on the way. So far, is funded by over 3,100 individual supporting members and sponsors (for example, or the City of Vienna). In order to finance the fight against data breaches in the long term, the association is looking for more supporting members. So far, the budget for 2018 is only 75% funded. Schrems: “In 1995 the EU already passed data protection laws, but they were simply ignored by the big players. We now have to make sure this does not happen again with GDPR – so far many companies only seem to be superficially compliant.”

Table of all complaints

  Response Raw Data Data was Intelligible Background Information1 Delay of Response Company Location Maximum Penalty³ Complaint
Amazon Prime Download² Luxembourg € 6.31 Billion Link (PDF)
Apple Music Download² Ireland € 8.02 Billion Link (PDF)
DAZN Never United Kingdom € 20 Million Link (PDF)
Flimmit 30 days Austria Not requested Link (PDF)
Netflix 27-30 days The Netherlands € 415 Million Link (PDF)
SoundCloud Never Germany € 20 Million Link (PDF)
Spotify Download² Sweden € 163 Million Link (PDF)
YouTube Download² USA € 3.87 Billion Link (PDF)


1) In addition to the raw data, users have the right to know the sources, recipients, purposes and alike. 2) Instant download option on the webpage. 3) Approximate value for 2017 based on public information.